It will be a little over a year long wait, but Nanette Lepore will be debuting her teen inspired line at select J.C. Penny locations around the county.
“Because my muse is my amazing daughter Violet, the l’amour nanette lepore brand will embody the energy and vitality of her generation,” said Nanette Lepore. “As jcpenney evolves, I can’t think of a better retailer to bring this brand to life. Soon, every young fashionista will have the opportunity to add a little l’amour to her wardrobe.”
Perhaps J.C. Penny is looking to compete with Target’s new stylist launches and hopes to pull in a younger demographic. It will be fun to see designer pieces in budget conscious stores.